Full-service agency for digital media
It is hard to imagine a world without Internet.
All the more reason for us to imagine its future.
interactive tools is a full-service agency for digital media with a focus on user-centred online solutions. We develop digital applications for information, communication and marketing. As a full-service agency we closely cooperate with our clients to work out integrated communication solutions for digital media. Our experts in the areas of strategy, consultancy, editing, design and technology deliver corporate digital-media presences of sustainable success.
The corporate website – also known as enterprise information portal (EIP) or corporate portal – is the hallmark of your company on the Internet. You may use it to provide information on your company, to offer user-oriented services, and to communicate efficiently with your target groups. Thus, it will boost your image transfer and your long-term customer retention. We will help you convey your corporate image across various media, to conduct pinpoint communication with your target groups, and to offer clearly structured services that will save time and money.
From the conceptualisation of tools and contents for your corporate communications, to the development or adaptation of a media-adequate corporate design, all the way to the integration of content management systems (CMS) for maintaining and controlling your online media, we will use all-inclusive solutions as your one-stop shop to bolster your market position. In this context, our services include the user- and media-adequate processing of existing contents as well as the development of new formats that you can use to communicate your company’s message in a pinpoint fashion. In addition to an optimal interlinking of backend and frontend systems, the integration of databases represents another focal point of our work.
Everything starts with a diligent analysis. Using a proprietary interactive quality check, we will analyse the strengths and weaknesses of your existing website in regard to specific targets. This includes an intuitively accessed information architecture as well as personalised target group accesses, a highly user-friendliness of functions, and an emotive handling of the website characterised by joy of use.
- Formed in 1997
- Owner-operated agency
- Located in the heart of Berlin
- Usability advice
- Conceptual & editorial work
- Interface design & web development
On the basis of a guiding strategic idea, we will develop the information architecture as well as the right interactive tools. Next, we will devise a target-group-adequate interaction design for your website. During the creation process we focus mainly on the question what discursive and visual contents we should use to implement your brand-strategic targets in media-adequate and user-friendly ways.
Following the concept definition, our online editors will process the existing information material into contents that suit media purposes, and exploit cross-media synergy effects along the lines of your corporate publishing processes. Naturally, our contents desk is also available for the ongoing editorial management of your website.
For the editorial maintenance of your online media, interactive tools will implement content management systems (CMS) that permit you to update and control your contents. These enable you to provide information on the Internet, intranet or extranet efficiently, no technical know-how required.