Everything starts with a diligent analysis. Using a proprietary interactive quality check, we will analyse the strengths and weaknesses of your existing website in regard to specific targets. This includes an intuitively accessed information architecture as well as personalised target group accesses, a highly user-friendliness of functions, and an emotive handling of the website characterised by joy of use.
Our Services
Consultancy and Strategy
Our services in the consultancy and strategy area:
- Development of online communication strategies for corporate and product brands
- Strengths / weaknesses analyses
- Competitive analysis / benchmarks
- Research and usability tests
Creation
On the basis of a guiding strategic idea, we will develop the information architecture as well as the right interactive tools. Next, we will devise a target-group-adequate interaction design for your website. During the creation process we focus mainly on the question what discursive and visual contents we should use to implement your brand-strategic targets in media-adequate and user-friendly ways.
Editing
Following the concept definition, our online editors will process the existing information material into contents that suit media purposes, and exploit cross-media synergy effects along the lines of your corporate publishing processes. Naturally, our contents desk is also available for the ongoing editorial management of your website.
Technology
For the editorial maintenance of your online media, interactive tools will implement content management systems (CMS) that permit you to update and control your contents. These enable you to provide information on the Internet, intranet or extranet efficiently, no technical know-how required.
