Klaus Cloppenburg

With more than 20 years of experience in strategy development and creation of digital media Klaus Cloppenburg is among the leading experts in this field.

Klaus Cloppenburg Portrait

20 years of digital media, twenty years of continuous change. The only constant: Key to the success of every digital application is and remains the user. We only achieved our goal when usage of digital media is gratifying. Thus, when joy of use is ensured.

Being Managing Director of interactive tools GmbH since 2001 he advises clients in developing digital strategies and in brand management. With around 60 employees the full service agency in Berlin develops user-centered online applications for companies such as Liebherr, Olympus, Mobile.de or Sparkasse. Experts in the fields of usability, design and web development focus on harmonizing user needs and business objectives.

Klaus Cloppenburg is a member of the advisory board of media.net Berlin Brandenburg and guest lecturer at the University of Applied Sciences Potsdam. Further, he is a frequent speaker at numerous congresses and conferences.

Klaus Cloppenburg speaking at relaunch conferenz 2016

A selection of presentations and speeches:

  • Joy of Use – How does it work? – The Toolbox
  • Joy of Use – When Usability has an impact
  • Joy of Use for news in digital media
  • Service Design: Successful design of services
  • Design Thinking – From problem solving to ideation
  • Best Case Corporate Websites – Digital strategies & services for use in practice
  • Digital transformation in medium-sizes enterprises

 A selection of speeches at conferences and congresses:

  •     Online B2B Conference
  •     Webinale
  •     relaunch conference
  •     Usability congress
  •     German UPA
  •     UX Conference

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Marian Gertheim
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Marian Gertheim im Portrait