Continuous relaunch for Coroplast

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Continuous relaunch for Coroplast

Coroplast is a world-leading manufacturer of technical adhesive tapes, wires and cables as well as cable assembly systems. Clients of Coroplast are primarily car manufacturers and their suppliers. Since 2015, we have been Coroplast’s lead digital agency in the following areas: conception, design, editing, technical implementation and consultancy.

Services:
Consulting, Design, Usability, Concept, Employer Branding, Content Strategy, Content Marketing

Technologies:
TYPO3, Backend, Frontend

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Continuous relaunch – continuous development

The continuous relaunch involves the rollout of a digital strategy in iterations, each one a launch that builds upon the previous one. The first launch meant implementing the conceptual fundamentals or navigation concept, all user-centred aspects and the modelling of the customer journey. Using personas that were representative of user groups and their expectations and needs, the pages and content were given a makeover.

Finally, a prototype of the new pages was created and put to the test by our test persons. After initial completion of the restructured pages in the first iteration, they were continually supplemented with news, specialist articles, images and stories as well as new areas, gaining in depth and relevance with each iteration.

„Continuous relaunch is particularly well-suited to B2B companies as it ideally accommodates the structures and processes that often prevail in the sector. “Martin Bugl, Senior Project Manager at interactive tools

Content generation for every format

From the digital presentation of products through the newsroom to content for social media and intranet – we create a numerous variety of content formats for Coroplast. In addition, we develop internal employee media such as a yearbook with highlights of the business year and a quarterly magazine with all relevant information concerning management. In the process, we give advice and, working together in a team, produce new content in accordance with our content strategy and a transmedia editorial plan. In this way, interactive tools offers Coroplast comprehensive content support from A to Z.

Presenting an attractive employer brand

Just like with the product area, the careers area is aimed at applicant groups that are relevant to Coroplast and offers specific points of entry for all target groups. Job applicants receive thorough, fact-orientated parcels of information as well as content that focus on the experience and invite them to continue browsing. As a result, “People at Coroplast” offers high-quality portraits of employees in various specialist areas. These offer applicants a decision-making tool as well as a vivid impression of potential colleagues and Coroplast as an employer. The job descriptions are centrally accessible via the job exchange or the entry points for specific applicant groups.

What can we do for you?

You want to fully tap into the potential of digitalisation at your company? We work with you to develop a solution that is tailored to your business. To this end, we draw upon many years of project experience with commercial clients from various sectors – whether B2B and B2C, medium-sized hidden champions or corporations with global operations.

Continuous relaunch for Coroplast