A future-proof digital experience platform for Uhlmann Pac-Systeme

A new future-proof infrastructure and a consistent customer experience from the corporate website to the customer portal - interactive tools integrates the entire corporate world of Uhlmann Pac-Systeme GmbH & Co. KG into a new digital experience platform and a central B2B customer portal.

About Uhlmann Pac-Systeme

As the world's leading system provider for the packaging of pharmaceuticals in blisters, bottles and cartons, Uhlmann Pac-Systeme GmbH & Co. KG offers flexible total solutions for international pharmaceutical companies, generics manufacturers and contract packers. With its innovative packaging lines, comprehensive services and digital solutions, Uhlmann Pac-Systeme sets standards in terms of quality, efficiency and availability. As a total solution provider, the company offers consulting, project management, implementation and services from a single source.

Services: Concept, strategy, technical consulting, UX/UI design, design pattern library, brand experience, frontend & application development, multilingualism

Technologies: Magnolia CMS, frontend, system integration such as Salesforce Pardot, single sign-on via Azure AD

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Minimize complexity with new infrastructure

In recent years, the historically evolved digital landscape of Uhlmann Pac-Systeme has led to a complex information architecture, rather inadequate user guidance and complex integration of CRM and marketing automation systems. In order to overcome these challenges in the future and move them to a central location, a customer-centric digital strategy was developed, which resulted in the introduction of a Digital Experience Platform (DXP).

The goal: a seamless customer experience - from corporate content to product information and digital services. The new digital infrastructure should also be scalable and future-proof and facilitate the integration of existing systems. The implementation of Magnolia DXP formed the core of the transformation by integrating and orchestrating marketing content, product information and digital services under one central roof.

The project began with a comprehensive analysis of the existing systems. As part of the initialization phase, target images and requirements were defined together with various stakeholders, linking creation and technology. A detailed roadmap and a clear implementation plan were drawn up to ensure that the implementation was structured and efficient.

A digital platform for the future

The main objectives of the project were to increase lead generation through a new marketing automation tool and its integration into the digital marketing platform. Campaigns and the right content strategy play a central role in this. The new Digital Experience Platform, which unites the various systems and websites of the Uhlmann Pac systems at a central point, now forms the strategic basis.

The introduction of the new platform makes it possible to bundle all content centrally and increase performance. The Magnolia DXP has also created the basis for a digital customer portal based on the same technology. The customer portal offers users a new customer experience with relevant services and consistent, high-quality user experiences in one place. Uhlmann's new website represents both the quality and innovative strength of the company, with sales and service processes taking center stage. The digital platform offers a seamless customer experience, ranging from corporate content to product marketing and e-commerce applications.

Insight into the Uhlmann customer portal on an iPad

„Through the new Uhlmann website, we are achieving a more effective presence and, together with the customer portal, we are offering our customers a high-quality digital offering that reflects the quality and competence of the Uhlmann brand.“Gabi Bauer, Head of Marketing & Communication, Uhlmann

[Translate to Englisch:] Die neue Uhlmann-Website in der mobilen und Desktop-Ansicht

Centralized technology for efficient processes

With the introduction of Magnolia DXP, Uhlmann Pac-Systeme has implemented a central technology that coordinates product information, marketing content and digital services. The main focus is not only on improving lead generation, but also on the digitalization and automation of business and e-commerce processes within a consistent and uniform brand communication.

The microservice architecture and the headless CMS enable rapid adaptations to changing market requirements and seamless omnichannel communication. In addition, the new architecture offers both centralized content management and seamless integration of third-party tools for SEO, tracking, analysis and personalization in a “best of breed” approach. This creates a highly adaptable and scalable digital infrastructure that meets modern market requirements. The DXP is hosted in the Azure Cloud, with a single sign-on (SSO) based on the Azure Active Directory (AD) ensuring a seamless transition to other systems, such as the online store.

Flexible management with Magnolia DXP

The core of the new digital landscape is the Magnolia DXP based on a headless/microservice architecture. This enables the centralized maintenance of company-wide content serverless in the cloud and the output of content via various channels. The flexible and scalable platform makes it possible to capture all document types in different language versions and present them in an attractive way. As a Magnolia Gold Partner, interactive tools implements extensive projects with Magnolia.

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Future-proof web design

The web design of the digital platform conveys clarity, transparency and professionalism. Improved navigation enables users to find the information they are looking for more quickly. The responsive design ensures that content is displayed optimally on all end devices. The modular design system, based on the atomic design approach, ensures consistent and efficient development of new modules. The design system, including the design pattern library, enables Uhlmann Group to easily and uniformly transfer design elements to other company websites in the future. The front end of the corporate website was designed in such a way that it can be developed efficiently and consistently and easily adapted to the CI requirements of other companies in the Group. In addition, the digital presence of Uhlmann Pac-Systeme scores points with the newly used font “Formular”, which gives the website a new and individual look as an individual font.

The design was developed according to a user-centered approach that focused on personas and customer journeys. The approach ensures that the needs and expectations of the users are at the center.

[Translate to Englisch:] Darstellung verschiedener Contentmodule auf der neuen Uhlmann-Website

Connected worldwide: Global reach through multilingual functionality

The new digital experience platform from Uhlmann Pac-Systeme is accessible in various languages and available in all relevant markets thanks to the Magnolia content management system. The system makes it easy to maintain all texts in multiple languages and display them on the corporate website. The multilingual functionality strengthens Uhlmann Pac-Systeme's global presence and ensures that information and content is available in the respective language wherever it is needed. This improves international accessibility and provides the best possible support for the needs of global customers.

[Translate to Englisch:] Darstellung der neuen Uhlmann-Website auf verschiedenen Landessprachen

„With the new DXP, we can manage content centrally and adapt it flexibly to different markets. This increases our global reach because we can address our customers worldwide in a target group-oriented manner. “Elena Nägele, Marketing Project & Campaign Manager Digital, Uhlmann

In a nutshell: The ROI for the business

Future-proof and scalable digital infrastructure
Consistent and seamless customer experience
Efficient central administration and flexible content customization
Secure operation in the cloud
Increased lead generation and conversion rate
Strengthened global presence through multilingualism
Personalized dashboards for easy access to services in the integrated customer portal

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What can we do for you?

Are you facing similar challenges to Uhlmann? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and complete digital solutions from a single source.

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