is part of our DNA. Customers decide the digital future.
WHO WE ARE
interactive tools is an owner-managed digital agency based in Berlin, Munich and New York. We have been developing customer-centric digital platforms and service experiences for over 25 years. We support and accompany well-known clients from the B2B and consumer sectors in their digital transformation - from strategy and creation to technical implementation.
- Foundation, start and success1997
- Locations3
- Creative minds100
We offer: strategy, creation and technical implementation, all under one roof!
Whether B2B or consumer services: to succeed in the face of digital competition, tailor-made solutions are pivotal. From the word go, we dovetail creation and design with technological know-how. We think ahead and transform our clients’ wishes into user-centred applications that offer strategic advantages and stand the test of time.
Our focus: user-centered design.
Our solutions are carefully thought out and tested. In our very own agency laboratory, the Usability Lab, we test ideas, prototypes and platforms from the user perspective. The result? We enhance the digital experience and create significant competitive advantages that attract attention for our clients.
HOW WE WORK
Our work is agile and user-centered.
Every client is different. Every project is different. Consistency is the essence of our creative approach to generating user-centred solutions: we thrive on design thinking. At this stage, interdisciplinary teams observe the specific requirements of brand, target group and product from various perspectives. This is the basis on which we develop the best possible solution, step by step. To remain focused on the needs and expectations of users, we involve them in our in-house Usability Lab processes from start to finish.
OBSERVE
Using workshops, interviews, observations and further research methods, we examine and get to know brand, client and user needs.
THINK
With the help of personas, client journeys and use cases, we develop a creative vision and basic concept together with the client.
PROTOTYPE
At an early concept stage, we already come up with an interactive prototype. This is ideal for explaining a solution and visualising new ideas.
TESTING
We integrate users from the relevant target group into the project as early as possible. In the Usability Lab, we test prototypes with them to investigate user needs, motivations and expectations.
OPTIMIZE
Using quantitative and qualitative methods, we measure the success of our digital solutions and continuously develop them – until we have the perfect product from the user’s perspective.
Newsletter
Regular trends & topics
WHAT CAN WE DO FOR YOU?
You want to fully tap into the potential of digitalisation at your company? We work with you to develop a solution that is tailored to your business. To this end, we draw upon many years of project experience with commercial clients from various sectors – whether B2B and B2C, medium-sized hidden champions or corporations with global operations.
Klaus Cloppenburg
Geschäftsführung
Marian Gertheim
Beratung
When initiating your project, our dedicated and expert advisers and project managers are always on hand – with passion, experience and ambition.
Robert Birker
Geschäftsführung
Dorte Lücker
Beratung
Marcus Völkel
Beratung
Frank Weisser
Beratung
GET TO KNOW US
We are the digital agency for complex products and services in B2B and consumer sectors.
We understand our clients’ offers and services and rise to the challenges of digital transformation. Our consistent focus on user experience enables us to create digital brand experiences that incorporate the joy of use and thus play a crucial role in our clients’ success.
Berlin
interactive tools GmbH
Agency for digital media
Schönhauser Allee 12
10119 Berlin
+49 30 72 62 77 - 900
Munich
interactive tools GmbH - Munich
Agency for digital media
Hohenzollernstraße 81
80796 Munich
+49 89 62439644
New York NY
interactive tools GmbH
c/o AHOY STUDIOS
456 Broadway
10013 New York NY
+1 212-645-0565