Change is

what remains. And users decide the digital future: our focus is user-centered design and usability – converting change into progress.

  • Foundation, start and success1997
  • Locations2
  • Creative minds80

We offer: strategy, creation and technical implementation, all under one roof!

Whether B2B or consumer services: to succeed in the face of digital competition, tailor-made solutions are pivotal. From the word go, we dovetail creation and design with technological know-how. We think ahead and transform our clients’ wishes into user-centred applications that offer strategic advantages and stand the test of time.

Our focus: user-centered design.

Our solutions are carefully thought out and tested. In our very own agency laboratory, the Usability Lab, we test ideas, prototypes and platforms from the user perspective. The result? We enhance the digital experience and create significant competitive advantages that attract attention for our clients.

HOW WE WORK

Our work is agile and user-centered.

Every client is different. Every project is different. Consistency is the essence of our creative approach to generating user-centred solutions: we thrive on design thinking. At this stage, interdisciplinary teams observe the specific requirements of brand, target group and product from various perspectives. This is the basis on which we develop the best possible solution, step by step. To remain focused on the needs and expectations of users, we involve them in our in-house Usability Lab processes from start to finish.

  • OBSERVE

    Using workshops, interviews, observations and further research methods, we examine and get to know brand, client and user needs.

  • THINK

    With the help of personas, client journeys and use cases, we develop a creative vision and basic concept together with the client.

  • PROTOTYPE

    At an early concept stage, we already come up with an interactive prototype. This is ideal for explaining a solution and visualising new ideas.

  • TESTING

    We integrate users from the relevant target group into the project as early as possible. In the Usability Lab, we test prototypes with them to investigate user needs, motivations and expectations.

  • OPTIMIZE

    Using quantitative and qualitative methods, we measure the success of our digital solutions and continuously develop them – until we have the perfect product from the user’s perspective.

GET TO KNOW US

We are the digital agency for complex products and services in B2B and consumer sectors.
We understand our clients’ offers and services and rise to the challenges of digital transformation. Our consistent focus on user experience enables us to create digital brand experiences that incorporate the joy of use and thus play a crucial role in our clients’ success.

Berlin

interactive tools GmbH
Agency for digital media

Schönhauser Allee 12
10119 Berlin
+49 30 72 62 77 - 900

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Munich

interactive tools GmbH - Munich
Agency for digital media

Hohenzollernstraße 81
80796 Munich
+49 89 62439644

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New York NY

interactive tools GmbH
c/o AHOY STUDIOS

456 Broadway
10013 New York NY
+1 212-645-0565

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