what remains. And users decide the digital future: our focus is user-centered design and usability – converting change into progress.
WHO WE ARE
interactive tools is an owner-operated digital agency with offices in Berlin and Munich. With over 20 years of experience in developing digital media, our focus is usability and user-centred design. We guide and support renowned clients in B2B and consumer services during their digital transformation – from strategy to creation all the way through to technical implementation.
- Foundation, start and success1997
- Creative minds100
We offer: strategy, creation and technical implementation, all under one roof!
Whether B2B or consumer services: to succeed in the face of digital competition, tailor-made solutions are pivotal. From the word go, we dovetail creation and design with technological know-how. We think ahead and transform our clients’ wishes into user-centred applications that offer strategic advantages and stand the test of time.
Our focus: user-centered design.
Our solutions are carefully thought out and tested. In our very own agency laboratory, the Usability Lab, we test ideas, prototypes and platforms from the user perspective. The result? We enhance the digital experience and create significant competitive advantages that attract attention for our clients.
HOW WE WORK
Our work is agile and user-centered.
Every client is different. Every project is different. Consistency is the essence of our creative approach to generating user-centred solutions: we thrive on design thinking. At this stage, interdisciplinary teams observe the specific requirements of brand, target group and product from various perspectives. This is the basis on which we develop the best possible solution, step by step. To remain focused on the needs and expectations of users, we involve them in our in-house Usability Lab processes from start to finish.
Using workshops, interviews, observations and further research methods, we examine and get to know brand, client and user needs.
With the help of personas, client journeys and use cases, we develop a creative vision and basic concept together with the client.
At an early concept stage, we already come up with an interactive prototype. This is ideal for explaining a solution and visualising new ideas.
We integrate users from the relevant target group into the project as early as possible. In the Usability Lab, we test prototypes with them to investigate user needs, motivations and expectations.
Using quantitative and qualitative methods, we measure the success of our digital solutions and continuously develop them – until we have the perfect product from the user’s perspective.
WHAT CAN WE DO FOR YOU?
You want to fully tap into the potential of digitalisation at your company? We work with you to develop a solution that is tailored to your business. To this end, we draw upon many years of project experience with commercial clients from various sectors – whether B2B and B2C, medium-sized hidden champions or corporations with global operations.
When initiating your project, our dedicated and expert advisers and project managers are always on hand – with passion, experience and ambition.