International rollout for high-end medical technology: interactive tools implements new website for Olympus Medical Systems Division

Website relaunch for Olympus Medical Systems Division


The Olympus Medical Systems Division develops world-leading, clinically advanced precision technologies and products in the medical technology sector, Olympus’s largest business area. As lead digital agency for Olympus Europe, interactive tools implemented the international and responsive relaunch for the Medical Systems Division for Europe, the Middle East and Africa (EMEA) – from conception to usability all the way through to design and technical realisation.



Consulting, Strategy, Concept, Usability, Design

FirstSpirit CMS, Frontend, Backend




[Translate to Englisch:] Olympus Website Gif mit Zielgruppeneinstiegen

Homepage with direct points of entry for target groups

The Olympus Medical Systems Division has an extensive product portfolio that covers six medical specialities. The aim was to provide Olympus Europe’s heterogeneous target groups with easy access to the product. How? To do this, we radically reduced navigation. From gastroenterology to urology to pulmonology – users can now directly enter each medical speciality via one of six large tiles on the homepage.



Multimedia presentation of products

Based on the results of usability tests, we put the needs of the user at the forefront of the new website. To carry out this task, we tested prototypes with doctors and specialists and enhanced them until we came up with the perfect result from the users’ perspective. In the specialist areas, selected products are now prominently displayed and supplemented by practical examples demonstrated using multimedia. Users receive a practical overview of all products, can call up further information, download product brochures and make direct contact with the service team.


[Translate to Englisch:] Multimediale Produkt- und Contentinszenierung für Olympus MSD
[Translate to Englisch:] CMS-Arbeit am Laptop

FirstSpirit CMS: efficient for all applications

We implemented the remarkably responsive website using the enterprise CMS FirstSpirit. Whether product catalogues, videos or third-party applications – the CMS is extremely stable and, because of its outstanding usability, wins over editors too! Another especially helpful bonus: we seamlessly integrate third-party applications, such as the events portal for training sessions and courses, using interfaces in the website. In this way, we establish a web presence perfectly poised for meeting the growing demands of an internationally orientated corporation.


What can we do for you?

You want to fully tap into the potential of digitalisation at your company? We work with you to develop a solution that is tailored to your business. To this end, we draw upon many years of project experience with commercial clients from various sectors – whether B2B and B2C, medium-sized hidden champions or corporations with global operations.

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