Immowelt

Find your new home with the test winner: intuitive and emotional interface design for the property portal.

Relaunch for Immowelt - interactive tools

portal

immowelt.de is among the leading property portals in Germany. The e-commerce website stands out for its sophisticated advertisements and customised search results. Together with Immowelt AG, we developed the interactive concept and interface design based on the results of usability tests. In addition to intuitive operability, the joy of use was the central focus during implementation.

 

 

Services:
Design, Usability, Online Marketing, Interaktive Werbebanner

 

VISIT Immowelt-Website

[Translate to Englisch:] Ausschnitt der emotional ansprechenden Startseite von immowelt mit optimierter Suche

Emotional and user-friendly

For the relaunch of immowelt.de, we designed an emotionally engaging homepage. We optimised the search function so that it was highly user-friendly and, as a result, strengthened the provider’s brand. Plus, the integration of social media and user-generated content helped increase interaction with users.

 

User-focused

The new information architecture puts the user’s needs first. We positioned the current, technically sophisticated search field on the immowelt.de homepage in a more visible place and optimised it using a new usability concept. This already met with great success in the first usability tests: users found the new immowelt.de search function to be significantly better, thanks to the improved search process, and described a positive user experience. In addition, we incorporated social media and user-generated content, such as comments or blogs, into the concept. This enabled users to communicate with each other, for example, about residential areas or insider tips. To create a buzz and successfully relaunch the website, we used online marketing tactics like Flash banners and a special landing page.

 

[Translate to Englisch:] Ausschnitt der technisch ausgereiften Suche von immowelt.de
„The aim of the relaunch of immowelt.de was to create a more intuitive and emotional portal. With our partner interactive tools, this complex task was optimally executed within the agreed time frame. The experts in user-friendly internet portals didn’t just develop an instantly understandable interface but also the desired emotional design. “Jürgen Roth, Chairman/CTO, Immowelt AG

Interactive toolbar

In collaboration with Immowelt AG, we integrated a new toolbar into the company’s website. The wish list function enabled users to submit enquiries to several estate agents at once and to make notes on offers. Thanks to the search history function, they could rapidly call up recently viewed offers. A practical feedback option allows users to contact companies with their views and suggested improvements.

 

[Translate to Englisch:] Ausschnitt des optimierten Informationsportal von immowelt

​​​​​​​Microsite Wohnen & Leben

The portal „Wohnen und Leben in Deutschland“ [Residing and living in Germany] informs users about residential areas, property markets and renting property in Germany. The portal is orientated towards those looking for real estate who wish to be informed about a town, city or particular region prior to moving. interactive tools developed a concept for the new website “Wohnen und Leben in…”, responsively implementing the design so that all forms of presentation were user-friendly. In addition to encouraging users to explore a diverse range of topics, an interactive menu makes the website easier to navigate. And to entice the target groups, relevant information is integrated using innovative and attractive formats.

 

Responsive homepage

In addition, interactive tools revamped Immowelt’s website homepage to make it even more responsive. The visual concept provided Immowelt with flexible and extendible modules. Standardisation of page templates and interactive elements ensured a consistent web presence.

 

[Translate to Englisch:] immowelt.de auf Smartphone

What can we do for you?

You want to fully tap into the potential of digitalisation at your company? We work with you to develop a solution that is tailored to your business. To this end, we draw upon many years of project experience with commercial clients from various sectors – whether B2B and B2C, medium-sized hidden champions or corporations with global operations.

Your Contact

Marcus Völkel

Marcus Völkel
Beratung
Fon +49 30 72 62 77 - 900

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